“Hiring a marketing agency can be a game-changer when you’re ready to scale.” – Moe Bedard
Growing a plumbing or HVAC company from scratch is a hands-on journey, especially when you’re the owner doing just about everything yourself.
In the early days, marketing is often a blend of hustle, creativity, and resourcefulness.
You might be updating your website late at night, posting before-and-after photos on social media, or handing out business cards at every opportunity.
Building your reputation locally, collecting customer reviews, and making sure your Google Business Profile is accurate can go a long way toward getting those first calls.
Most owners at this stage rely on grassroots tactics—networking with other local businesses, joining community groups, and using word of mouth to grow their customer base.
You might dabble in some paid ads with a small budget or try your hand at basic SEO by adding helpful content to your website. The focus is on being visible, trustworthy, and easy to find when someone in your area needs help.
As your business approaches the $1 million revenue mark, things start to change.
The demands on your time increase, and it becomes harder to juggle operations, customer service, and marketing all at once.
You may notice that your growth starts to slow, or that your marketing efforts aren’t delivering the same results they once did.
The decision to hire a marketing agency usually comes down to a few key factors. If you find yourself overwhelmed by the demands of marketing, or if your business growth has plateaued despite your best efforts, it might be time to seek expert support.
When to Hire a Marketing Agency
* When you can no longer keep up with marketing tasks yourself.
* If your growth plateaus and you need new strategies.
* When you lack the expertise for advanced SEO and ad management.
* If you want clear, measurable results and ROI tracking.
* When you’re ready to scale beyond your local market.
This is often the point where owners start to consider bringing in outside help.
An agency can help you break through to the next level by implementing advanced strategies and ensuring your marketing investment delivers measurable results.
Hiring a marketing agency can be a game-changer when you’re ready to scale.
Agencies bring specialized expertise in areas like SEO and digital advertising, which can help you reach more customers and outpace your competition.
They can handle the technical aspects of your website, manage your online ads, and provide in-depth reporting so you know exactly what’s working.
With professionals managing your marketing, you’re free to focus on running your business and delivering great service.
What a Good Marketing Agency Brings
* Advanced SEO strategies, including technical site audits, high-quality link building, and local SEO optimization.
* Professional ad management (Google Ads, Local Service Ads, social media) with ongoing testing and budget optimization.
* Content creation, website design, and reputation management tailored to your industry and market.
* In-depth analytics and regular performance reports to track leads, conversions, and ROI
In summary, doing your own marketing is often the right approach in the early stages of your plumbing or HVAC business. But as your company grows, bringing in a marketing agency can help you scale efficiently and sustainably, allowing you to focus on what you do best—serving your customers.
By knowing when to shift from DIY marketing to professional support, you can ensure your plumbing or HVAC business continues to grow—without burning out as the owner.
Ready to See How We Can Help Your Business Grow? – Let us show you how we can take over your online marketing to drive real results—more traffic, more leads, and higher revenue.
I’m Moe, the founder of Service Mammoth. I’ve been in home services and marketing for over 25 years and use that knowledge to help businesses grow.
